The only way to survive in business today is to be a lean communicator. Buried in information and barraged by non-stop interruptions, executives don’t have time to waste. So, throw them a lifeline and be brief.
In his new book with Wiley & Sons, Joe McCormack tackles the impact of brevity in business.
The mastery of BRIEF requires three skills: awareness, discipline and decisiveness. You need to know why, how and when brevity can save you, your ideas and your business from getting tuned out.
Busy executives expect you to respect and manage their time more effectively than ever before. You need to do the groundwork to make your message tight and to the point.
Brevity isn’t a nicety, it’s a necessity.
Joe McCormack has been helping FORTUNE 500 companies and military leaders get their point across for over 20 years. He knows the only way to keep people’s attention is to be clear and concise.
For the sake of your time, Joe synthesized his approach into an easy-to-scan book. At a glance, BRIEF will help you be better prepared, summarize complex information, tell a short story, harness the visual power of infographics and videos and turn long presentations into controlled conversations.
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest.
Be better. Be brief.