The Premise

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THE PREMISE Here’s what’s in: a flood of information, shrinking attention spans, constant interruptions and mounting impatience. Here’s what’s out: you, your ideas and your company if you cannot quickly get to the point. When you gain the discipline and decisiveness to be brief, you will make an impact when others get left behind. Learn to master brevity.

The Book

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THE BOOK BRIEF is a book that pulls no punches. Being clear and concise is how successful executives operate – it’s what they expect and they are unforgiving when it doesn’t happen. In partnership with Wiley & Sons, Joe McCormack presents a proven approach that has helped entrepreneurs, military leaders and Fortune 500 leaders master the art of brevity.

The Coursework

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THE COURSEWORK The BRIEF Lab develops and certifies lean communicators. The experiential curriculum is designed to engage leaders in a series of one-day seminars that shift their thinking about brevity. From Intro to BRIEF – The Art of the Elevator Speech to BRIEF Management, Briefings and BRIEF Media, participants become fluent in the art of being succinct.

Brief Lab Game MLevel

Test Your Brevity Knowledge

  Hopefully you’ve enjoyed reading about brevity. But let’s see how well you fare putting Brief principles to the test? We just launched a new game that puts insights from the book “Brief” into practice in a fun, interactive way. Players embark on a mission to master brevity, answering trivia questions along the way. Here’s a […]

A Brief Education

  “Papers are usually a minimum of twenty pages.” “Presentations should be at least 45 minutes long.” “The PowerPoint needs to have at least 30 slides.” Welcome to the collegiate world, where the lectures run long, and the student presentations run even longer. Students are accustomed to using needless words to stretch their writing. They […]